This year, we’re officially blowing out 10 candles on the FFS cake, and what a journey it’s been. From a humble razor subscription in the UK to becoming a beauty game-changer (with some major milestones along the way), we’re taking a moment to look back on how it all began, and how it brought us to you, Ireland 💫
🪒It Started with Three Razors and a Big Idea
Back in 2015, FFS (then known as Friction Free Shaving) kicked off in the UK with a mission: to make shaving easier, smarter, and way more enjoyable for women. Our first trio of razors, Faye, Frankie, and Samantha, weren’t just popular. They were a moment 🪒
We hit 1,000 club members in a matter of months and dropped our now award-winning Shave Cream, giving our community the first taste of our Smooth, Remove, and Soothe promise.
🌹Enter: Rose, the Razor That Changed Everything
In 2017, we made waves with the launch of Rose, the first ever metal razor handle designed just for women. Heavy in your hand, beautiful on your shelf, and a major moment in razor history.
We followed it up with our three-step shaving system, and from there, the glow-up was non-stop.
🦵Real Hair, Real Ads, and Real Impact
In 2018, we made beauty advertising history by becoming the first razor brand to show real leg shaving on TV. No more airbrushed perfection, just real women, real body hair, and a real message.
♻️From Smooth Skin to Sustainability
As our community grew, so did our mission. In 2019, we launched our in-house Blade Recycling Scheme and celebrated our Rose razor being named Product of the Year. Because beauty should be planet-friendly too 💚
💗A Major Milestone
By 2020, we rebranded to FFS Beauty and hit a major milestone, introducing 100,000+ members to the FFS family.
🌿Expanding Our Range = Expanding the Glow
By 2021, it was clear, you loved our shaving staples, and you wanted more. So we listened. In March 2021, we launched our Botanical Beauty range, featuring sulphate-free Shampoo Bars, Calming Bath Salts, and Moisturising Body Butter Bars.
🌎Giving Back with Every Box
In Summer 2022, we made a new kind of commitment - one to the planet. Partnering with Carma.earth, we began planting trees for every single subscription order.
Guilt-free glow? That’s the FFS way.
🌟Innovation First: The UK’s First Plastic-Free Dermaplaner
In 2023, we hit another milestone: launching the UK’s first ever 100% plastic-free Dermaplaner. A smooth face and a smooth conscience? Yes please.
Our dermaplaner delivers peach-fuzz-free, glowy skin while using fully recyclable, eco-friendly replacement blades — all from the comfort of your own bathroom.
🧴Fresh Faces: Skincare That Hits Different
With the incredible success of our Dermaplaning Kit, we knew couldn't stop there! In November 2023, we launched new products to take your dermaplaning game to the next level.
Packed with superhero skin-loving ingredients like Hyaluronic Acid, Squalane, and Vegan Collagen, our lineup delivers a flawless glow and long-lasting hydration. Enjoy firm, supple, and elastic skin all day long!
📦Packaging Glow-Up + On-the-Go Minis
In December 2023, we gave our cult-fave three-step shaving system a makeover, now available in letterbox-friendly packaging (no more delivery drama) with larger 150ml bottles for better value and 50ml minis for smooth skin on the go.
Even better? They're made from 100% recyclable materials, so your routine is easier on you and the planet.
✨From Self-Care to Supplement Care
In January 2024, we launched our glow from the inside out with FFS Multivitamins. These aren't just beauty boosters, they’re your new daily wellness essential.
Formulated with Ceramide, Vitamin C, Hyaluronic Acid, D-Biotin and Zinc, they're designed to support radiant skin, shiny hair, and your full-body glow from within.
🧼Solid Beauty, Elevated
In February 2024, we dropped our Solid Beauty Bars - a new way to cleanse, foam, and glow without the bulk (or the plastic). No more 70% water formulas or spills in your weekend bag, just rich-lathering, eco-conscious bars made for easy use.
Perfect for travel, everyday use, or living that low-waste glow girl life.
🪒The Razor Stand You Didn’t Know You Needed
In March 2024, you asked, and we delivered: the Premium Razor Stand. Sturdy, chic, anti-slip, and available in colours to match your fave razor, it’s the ultimate bathroom upgrade.
With built-in drainage and a sleek design, your razor stays fresh, clean, and never soggy. Honestly? It’s a countertop flex.
🇮🇪 Bringing FFS to Ireland: A New Chapter Begins
After years of growing our UK community and building a brand that challenged the norms of shaving and self care, it was only right that we brought FFS to Ireland 💚
We heard you, Ireland. You wanted sustainable beauty without the hassle, razors that actually work (and look good doing it), and skin-loving products that don’t cost the earth. So in late 2024, we packed up our bestsellers, set up a base in Dunleer (with a brilliant local team), and officially brought FFS across the Sea.
Since then, FFS Ireland has become a fast-growing hub of glow-ups, self-care routines, and smoother skin, all with the same trusted products, no-BS tone, and planet-friendly promise.
🎉 10 Years In, And Just Getting Started
A decade ago, we started with a razor and a mission. Now? We’re a full-on beauty brand with award-winning products, a thriving UK and Irish community, and a whole lot of glow.
To everyone who’s been with us, whether since day one or last week, thank you. You’re the reason we do what we do. Here's to the next 10 years of feeling smooth, confident, and unstoppable.